Optimising Customer Relationship Management in Swiss Logistics: Designing an Integrated Dashboard for KPI Tracking
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Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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DOI of the original publication
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
7Days, a company specializing in press wholesale and logistics, still needs to further develop its data infrastructure to fully support the demands of its diversified portfolio. The company faces challenges with siloed customer data across various systems, lacking holistic visibility and standardized reporting. This hinders the ability to derive insights and monitor KPIs effectively. To address this, 7Days aims to develop an integrated dashboard to harmonize data, streamline KPI tracking, and enhance strategic decision-making.
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Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
LEISI, Lars, 2024. Optimising Customer Relationship Management in Swiss Logistics: Designing an Integrated Dashboard for KPI Tracking. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/49151