Business Plan for an Intrapreneurial Start-Up Idea
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Authors
Author (Corporation)
Publication date
2022
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Parent work
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
Family Office, Zug
Abstract
The company was founded more than 20 years ago as an insurance intermediary in the area of international private medical insurance. During the last years, the company has developed a novel business proposition to evolve and enhance its business model. The goal of this work is to systematically review and validate this intrapreneurial start-up proposition. Furthermore, concrete recommendations to improve the product offering shall be developed.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
Bürchler, K. (2022). Business Plan for an Intrapreneurial Start-Up Idea [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41687