Market Research for an innovative new product in the field of water technology (floor drain)
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Author (Corporation)
Publication date
2022
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
Lasso Technik AG, Basel
Abstract
The company stands for high-quality products and has profound knowledge as well as experience in water technology. It wants to evaluate whether a floor drain with the characteristics of a backwater protection system can compete with the products of competitors. The product provides protection against flooding during high water, against insects and amphibians entering pipelines, and prevents odors from the sewage system. The customers are plumbers, distributors and construction companies. The results of the analysis are relevant for the company in order to grow economically in the Swiss market.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Karatay, S., Racipi, F., Sejdi, E., & Tobler, C. (2022). Market Research for an innovative new product in the field of water technology (floor drain) [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41806