Bedeutung der richtigen Wahl relevanter Marketing-Instrumente für das Management von KMU
Loading...
Authors
Krulis-Randa, Jan S.
Author (Corporation)
Publication date
2008
Typ of student thesis
Course of study
Collections
Type
04A - Book part
Editors
Meyer, Jörn-Axel
Editor (Corporation)
Supervisor
Parent work
Management - Instrumente in kleinen und mittleren Unternehmen
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
65-82
Patent number
Publisher / Publishing institution
Josef Eul Verlag
Place of publication / Event location
Köln
Edition
Version
Programming language
Assignee
Practice partner / Client
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
978-3-89936-793-5
ISSN
Language
German
Created during FHNW affiliation
Unknown
Strategic action fields FHNW
Publication status
Published
Review
No peer review
Open access category
License
Citation
Ergenzinger, R., & Krulis-Randa, J. S. (2008). Bedeutung der richtigen Wahl relevanter Marketing-Instrumente für das Management von KMU. In J.-A. Meyer (ed.), Management - Instrumente in kleinen und mittleren Unternehmen (pp. 65–82). Josef Eul Verlag. https://doi.org/10.26041/fhnw-2837