Market Study - Online shops for art and craft products
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Authors
Author (Corporation)
Publication date
2022
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
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Assignee
Practice partner / Client
Talens AG, Dulliken
Abstract
The importance of e-commerce increased in Talens AG’s market in recent years. The company is focusing on B2B and its products are present on horizontal marketplaces, such as Digitec Galaxus AG, and on vertical marketplaces specialised on the art supply industry. The online sales of their products to end consumers by their B2B customers are not controlled by Talens AG and they seek a better understanding of the significant Swiss online shops for their industry.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Frey, N., & Kocahal, Y. (2022). Market Study - Online shops for art and craft products [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41722