Communication Plan

dc.contributor.authorLurtz, Josefine
dc.contributor.authorArnold, Jenia
dc.contributor.authorSard, Nadine
dc.contributor.authorSingh, Arshbir
dc.contributor.authorDinh, Linh
dc.contributor.authorDomika, Davide
dc.contributor.mentorGürtler, Stefan
dc.date.accessioned2023-12-22T17:20:05Z
dc.date.available2023-12-22T17:20:05Z
dc.date.issued2022
dc.description.abstractThe young internationally operating company produces and markets security containers which are used to transport urine and/or blood samples to combat doping in sports. As the company is operating in a niche market with strong competition, it aims to optimize its use of resources to create efficient internal as well as external communication. Since no official communication plan has ever been implemented, an one-year action plan has been delivered to the client which specifically aims to directly and indirectly communicate about the key factor – “Trust”.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/41820
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleCommunication Plan
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication7e9db598-d5c3-4162-a74c-9ac7fd00c2a8
relation.isMentorOfPublication.latestForDiscovery7e9db598-d5c3-4162-a74c-9ac7fd00c2a8
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