Monetization of Generation Y: Developing a strategy for monetizing financial services of Generation Y
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Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
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Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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VZ Group, Zurich
Abstract
So far, the client's (a financial service group based in Switzerland) target group are people over 55 years of age. However, they are aware of Generation Y's potential for financial services. Therefore, they want to know how to best monetize said generation. Furthermore, their existing services should be analysed in terms of compatibility. Lastly, a strategy shall be developed to monetize Generation Y with the existing services of said financial service group or the development of a new product.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Plinke, G., & Puvananayagam, R. (2020). Monetization of Generation Y: Developing a strategy for monetizing financial services of Generation Y [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39654