Conceptual Implementation Guide for a Customer Journey Dashboard
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Authors
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Publication date
2025
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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naturenergie holding AG, Laufenburg
Abstract
naturenergie communicates with customers via numerous digital channels, but their data is isolated in data silos. This fragmented landscape prevents a holistic view of the customer journey. This makes it much more difficult to optimise marketing and sales and poses a particular challenge due to strict security and data protection requirements (GDPR, KRITIS).
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English
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Yes
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Review
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Citation
Singh, N. (2025). Conceptual Implementation Guide for a Customer Journey Dashboard [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/54777