TeeZyt.ch: A New Digital Marketing Strategy for a Startup
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Publication date
2020
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Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Basel
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Abstract
Digitalisation is an unstoppable trend nowadays. Companies must choose between hopping on the train or slowly going down in the red ocean of competitors, where their successors have a solid online presence and have a flexible digital marketing strategy to fit all the individual needs of their customers. It’s important to be able to transfer the vision of the company into goals and to compare the results of different objectives. This paper covers the creation of a digital marketing strategy for a young startup, TeeZyt.ch and shows that a well-defined strategy outperforms arbitrary decisions.
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330 - Wirtschaft
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English
Created during FHNW affiliation
Yes
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Review
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Citation
GRAF, Emanuel, 2020. TeeZyt.ch: A New Digital Marketing Strategy for a Startup. Basel: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/39702