The fine line between benefits and burdens: the effects of m-commerce on consumer well-being
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
04.09.2025
Typ der Arbeit
Master
Studiengang
Master of Science in Angewandter Psychologie FHNW
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Hochschule für Angewandte Psychologie FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Shopping on mobile devices is becoming increasingly important. In Switzerland, nearly half of all online orders are now placed through mobile devices. Research on m-commerce has primarily focused on user acceptance, the intention to use m-commerce, general consumer behavior, and customer satisfaction. However, the impact of m-commerce on consumer well-being remains underexplored—an area this study addresses. Over the course of three weeks, sixteen consumers kept diaries documenting their m-commerce behavior, followed by guided interviews with eight of them to qualitatively assess their behavior and its impact on consumer well-being. The collected data was analyzed using content analysis and on the basis of the Consumer Life Cycle Model and the PERMA Model. The ambivalent results reveal a fine line between the benefits and burdens of m-commerce. While its efficient and convenient processes, along with spatial and temporal flexibility, tend to enhance consumer well-being, information and offer overload, as well as impulsive purchases, negatively impact it. A key finding is that a mindful and intentional approach to m-commerce appears crucial. Online retailers should, therefore, prioritize consumer autonomy and awareness and implement measures that support and encourage these qualities. Based on the results, a new model was developed to examine consumer well-being in the context of m-commerce. The insights gained from this study represent an important first step in understanding the effects of m-commerce on consumer well-being and provide a foundation for further research in this area.
Schlagwörter
m-commerce, consumer well-being, Consumer Life Cycle Model, PERMA Model, consumer diaries, guided interviews
Fachgebiet (DDC)
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Deutsch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
Herzog, O. (2025). The fine line between benefits and burdens: the effects of m-commerce on consumer well-being [Hochschule für Angewandte Psychologie FHNW]. https://doi.org/10.26041/fhnw-15096