Veterinarians' perceptions of online services

dc.contributor.authorKing, Karland
dc.contributor.authorBechter, Clemens
dc.contributor.authorRotchanakitumnuai, Siriluck
dc.date.accessioned2024-05-28T08:51:50Z
dc.date.available2024-05-28T08:51:50Z
dc.date.issued2018
dc.description.abstractThe purpose of the study is to evaluate the perceived usefulness of online materials from a veterinarian’s perspective. The authors used an online questionnaire that was posted on the homepage of a Veterinarian News site. Questions were based on previous publications and added contemporary services such as remote pet monitoring by means of wearable electronic devices. According to our study, the perceived usefulness of online services can be condensed into four major dimensions: 1) Authoritative Knowledge & Updates; 2) Practical Online Content delivered by webportals; 3) Remote Monitoring/Tracking of pets; 4) Health Coaching. The findings have implications for the cooperation between suppliers and veterinarians. One size does not fit all. Veterinarians want to use digital media for receiving competent personalized advice in order to sell it on to their customers. Suppliers will have to provide unbiased advice to compete for veterinarian’s heart share instead of simple market share.
dc.identifier.doi10.22158/rem.v3n3p174
dc.identifier.issn2470-4407
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/42891
dc.identifier.urihttps://doi.org/10.26041/fhnw-6856
dc.issue3
dc.language.isoen
dc.publisherScholink
dc.relation.ispartofResearch in Economics and Management
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subject.ddc330 - Wirtschaft
dc.titleVeterinarians' perceptions of online services
dc.type01A - Beitrag in wissenschaftlicher Zeitschrift
dc.volume3
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.ReviewTypeAnonymous ex ante peer review of a complete publication
fhnw.affiliation.hochschuleHochschule für Wirtschaftde_CH
fhnw.affiliation.institutInstitut für Unternehmensführungde_CH
fhnw.openAccessCategoryGold
fhnw.publicationStatePublished
relation.isAuthorOfPublication1b252fdd-0f81-42b2-9737-1927f1356d01
relation.isAuthorOfPublication.latestForDiscovery1b252fdd-0f81-42b2-9737-1927f1356d01
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