Marketing concept for the website "vereinskalender.ch"
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Authors
Author (Corporation)
Publication date
2015
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
vereinskalender.ch, Zwingen
Abstract
Vereinskalender.ch is an online event platform, free of charge, directed at associations within the German speaking part of Switzerland and was founded back in 2012. The main purpose is to provide an online calendar where associations scheduling an upcoming event are able to discover time and date clashes at an early stage. The website has received over 30’000 clicks and more than 700 associations have registered. However, the client wishes to increase traffic and gain members. Furthermore, the current expenditures exceed the revenues and the aim here is to achieve a more balanced financing.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Allen, R., & Heim, C. (2015). Marketing concept for the website “vereinskalender.ch” [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40178