Inbound Marketing Concept for Trown Partners AG
dc.contributor.author | Schaad, Patrick | |
dc.contributor.author | Jevremovic, Filip | |
dc.contributor.author | Ackermann, Raphael | |
dc.contributor.author | Müller, Rafael | |
dc.contributor.author | Suntheralingam, Sujeethan | |
dc.contributor.author | Nguyen, Phuong | |
dc.contributor.mentor | Gnocchi, Aldo | |
dc.contributor.partner | Trown Partners AG, Zürich | |
dc.date.accessioned | 2023-12-22T16:44:06Z | |
dc.date.available | 2023-12-22T16:44:06Z | |
dc.date.issued | 2022 | |
dc.description.abstract | Trown gained ownership of the already registered domain nachfolgeregelung.ch. They were looking for a strategy on how to make use of the website most effectively. The project team has taken on the task of developing an inbound marketing concept, thus covering Trown's back and allowing the firm to concentrate on its operational activities. The objective was to build and propose a concept that demonstrates how nachfol-geregelung.ch may be used as a content mediator and how inbound marketing tools can be used to gain new clients. | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/41446 | |
dc.language.iso | en | |
dc.publisher | Hochschule für Wirtschaft FHNW | |
dc.spatial | Olten | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | Inbound Marketing Concept for Trown Partners AG | |
dc.type | 11 - Studentische Arbeit | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.PublishedSwitzerland | Yes | |
fhnw.StudentsWorkType | Semesterarbeit | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | |
fhnw.affiliation.institut | Bachelor of Science | |
relation.isMentorOfPublication | 38ae541f-7faf-45c7-a621-919bef79d05b | |
relation.isMentorOfPublication.latestForDiscovery | 38ae541f-7faf-45c7-a621-919bef79d05b |