Metrics for measuring the social impact of the digital presence of the National Museum Zurich
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Author (Corporation)
Publication date
2025
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
National Museum Zurich, Zürich
Abstract
NMZ, dedicated to enriching public understanding of Swiss history and identity, has established a digital presence across platforms such as Instagram, Facebook, and its blog. However, the absence of a systematic approach to assessing the effectiveness and social impact of these initiatives highlighted the need for this framework's development. Operating under the framework of the Swiss Confederation's “Museums- und Sammlungsgesetz (MSG)”. NMZ has prioritised engaging diverse audiences through accessible and dynamic digital content.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Gauch, L., Kaufmann, N., Popic, D., & Wyrsch, A. (2025). Metrics for measuring the social impact of the digital presence of the National Museum Zurich [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/51151