Social Media Recruiting Strategy
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Authors
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Publication date
2022
Typ of student thesis
Bachelor
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Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Brugg-Windisch
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KPMG AG, Zurich
Abstract
As a component of a firm’s recruitment strategy, social networks can create new pipelines of talent. In times of competitive pressure, embracing social media for recruitment without a targeted strategy is insufficient to attract top applicants. Organizations must recruit candidates in the same manner that salespeople persuade new customers to buy their product. Therefore, an organization’s reputation is more crucial than ever, and two-way communication has become a standard. Thus, firms must have a clear and targeted social media recruiting strategy to maximize their social media performance.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Kanthan, K. (2022). Social Media Recruiting Strategy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41473