Virtual reality and choice modelling. Existing applications and future research directions
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Author (Corporation)
Publication date
2024
Typ of student thesis
Course of study
Collections
Type
04A - Book part
Editors
Editor (Corporation)
Supervisor
Parent work
Handbook of Choice Modelling
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
276-306
Patent number
Publisher / Publishing institution
Edward Elgar
Place of publication / Event location
Cheltenham
Edition
2
Version
Programming language
Assignee
Practice partner / Client
Abstract
Research eliciting individuals’ preferences, including stated preference (SP) research, have long utilised imagery as stimuli to visualise either attributes or situations deemed too complex to be expressed verbally. The advent of Virtual Reality (VR) offers choice modelers with exciting new opportunities. This chapter outlines key concepts underlying VR and summarises previous research combining VR and choice modeling. It provides a framework of different dimensions that should be considered when developing VR experiments, including technological aspects (display technology and movement) and other aspects, such as survey duration, motion sickness and the representation of time. The chapter concludes with several ways to further combine choice modeling and VR.
Keywords
Virtual reality, Discrete choice, Experimental design, Stated preference, Continuous data
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Event
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ISBN
978-1-80037-562-8
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Closed
License
Citation
van Eggermond, M., Mavros, P., & Erath, A. (2024). Virtual reality and choice modelling. Existing applications and future research directions. In S. Hess & A. Daly (Eds.), Handbook of Choice Modelling (2 ed., pp. 276–306). Edward Elgar. https://irf.fhnw.ch/handle/11654/46302