How a luxury watch brand wins over the locals in Switzerland during and after the COVID 19 crisis
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Authors
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Publication date
2021
Typ of student thesis
Bachelor
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Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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OMEGA SA, Biel
Abstract
Even though tourism plays a massive role in the Swiss market, 70 to 80 percent of the profit is generated by local customers. Before the Covid-19 outbreak, Switzerland was able to highly benefit from Chinese Outbound Tourism due to its absolute numbers of foreigners arriving and their daily spending power. Due to the closure of non-essential businesses, travel restrictions and a change in consumer buying behaviour and patterns of consumption of luxury items, new tactics must be implemented and adapted to reach and engage with new local consumers.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Le, A. T., & Baer, E. (2021). How a luxury watch brand wins over the locals in Switzerland during and after the COVID 19 crisis [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41167