Digital Trust: What is the understanding and application of the term “Digital Trust” within an IT consulting company and among its customer segments, and which measures can the company take to close potential gaps in maturity and improve continuously?
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Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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adesso Schweiz AG, Basel
Abstract
Digital trust is an important and timely topic, especially for a leading IT-consulting company in Switzerland. The risks and likelihood of cyber-attacks, phishing, etc. will only continue to increase. However, digital trust is still only beginning to emerge as an overarching topic in the industry. Therefore, this thesis investigates the understanding and application of “Digital Trust” within the company and its customer base. Further, this study examines the maturity level regarding digital trust to derive potential gaps in maturity and to propose measures to improve it.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Keller, L. S., & Selvanandan, S. (2023). Digital Trust: What is the understanding and application of the term “Digital Trust” within an IT consulting company and among its customer segments, and which measures can the company take to close potential gaps in maturity and improve continuously? [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41894