Strategic Reallocation of a Consulting Company
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Authors
Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
Zimmerli Sales and Management Consultants AG, Hombrechtikon
Abstract
Zimmerli Sales & Management Consultants AG has successfully found a way to differentiate themselves in the industry by creating a new market segment. However, it is difficult for them to acquire clients because many companies do not realize their problems can be fixed by this consulting company. Zimmerli SCAG wants to find ways to position themselves in the market to stay competitive in the future and acquire new clients.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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License
Citation
Aylakdurmaz, I. (2018). Strategic Reallocation of a Consulting Company [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41268