Marketing Strategy for the Tony Game
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Authors
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Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
Hochschule für Musik FHNW, Basel
Abstract
Music reading represents a major cognitive challenge for many children learning to play a new instrument. Due to the difficulty and the unpopularity of the mentioned task, teachers usually struggle to motivate their students to acquire music literacy. The Tony Game was developed by a project team of the FHNW and enables piano students the learning of music reading skills in a playful and easy way. However, given the novelty of the pioneering application software, it is not yet known by potential users. The goal of this bachelor thesis is therefore, to create a cost-efficient marketing strategy to establish a customer base before imitators can copy the game.
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Language
German
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Bianchi, P., & Suter, D. (2019). Marketing Strategy for the Tony Game [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40633