Development of a hybrid onboarding concept for a B2B Software-as-a-Service Company.
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Authors
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Publication date
2021
Typ of student thesis
Bachelor
Course of study
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Huperty AG, Zürich
Abstract
For a software-as-a-service company to succeed in the market, it must ensure that customers using a newly acquired platform are optimally onboarded and trained from the moment of purchase. In order to put the customer at the center of the company or to positively influence their customer experience with a service, it is also advantageous to know in which phase a customer is within the company.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Schürch, D. (2021). Development of a hybrid onboarding concept for a B2B Software-as-a-Service Company. [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40860