Online Marketing Concept for Binkert Medien AG
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Author (Corporation)
Publication date
2012
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
Binkert Medien AG, Laufenburg, AG
Abstract
The Binkert Medien AG is facing decreasing print revenues due to the rapidly increasing online publications and the steadily aging current customer base. Therefore, new and younger customers have to be gained by implementing new online features and tools that help expanding the online presence. With these new online features and tools the attractiveness, the online traffic and the number of returning customers will hopefully be increased.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Schelling, M., Manalo, L., & Bachmann, M. (2012). Online Marketing Concept for Binkert Medien AG [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40094