Token-based loyalty program
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Authors
Author (Corporation)
Publication date
2022
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Basel
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Assignee
Practice partner / Client
VELUX Schweiz AG, Aarburg
Abstract
A client in the building material sector wants to investigate if this combination is feasible to replace their current loyalty program. Although most of its clients appreciate the current loyalty program, it faces some challenges concerning point expirations, data mismatches and accumulation of points.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Joos, N. (2022). Token-based loyalty program [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41616