The Customer Journey Map of a Professional Planner

Abstract

ASSA ABLOY AG is a supplier of intelligent lock and security solutions being the professional planners its target audience. However, currently there is no marketing plan, in terms of content, aimed at them. A deep research over the professional planners was needed in order to have a better insight of who the current users are and how they interact with the company. Therefore, the creation of a persona and a customer journey map were requested on the present thesis.