Virtual Culture GmbH: Establishing a new Business Model and a Marketing Plan
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Author (Corporation)
Publication date
2024
Typ of student thesis
Semesterarbeit
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
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Issue / Number
Pages / Duration
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Virtual Culture GmbH, Basel
Abstract
Working with cultural institutions poses its own, unique set of problems: orders are project based, and the demand is unstable and at a relatively low level. Consequently, Virtual Culture has minimal reoccurring revenue streams and is heavily dependent on gaining projects trough bidding processes. To mitigate this issue Vera Chiquet, founder of Virtual Culture, approached FHNW to conduct a student project aiming at delivering a marketing plan to push in other, more commercial, industries and gain customers who regularly place orders and thus, provide a more stable income situation.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
Huber, A., Milosevic, A., Dauwalder, D., Tran, H., Bellonato, V., & Catalbas, V. (2024). Virtual Culture GmbH: Establishing a new Business Model and a Marketing Plan [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/48792