Business Case Functional Food
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Authors
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Publication date
2022
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Averdi AG, Urdorf
Abstract
Global sales of foods with health-related or functional claims are expected to increase over the next ten years. The trend is also strong in Switzerland, where the market for these so-called functional food products has been growing for years. To learn more about its key end customers, a small Swiss manufacturer of functional foods commissioned me to research the general attitudes, habits, and specific food preferences of millennials and centennials in the German- and French-speaking parts of the country.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Koss, J. (2022). Business Case Functional Food [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41743