Unlocking the power of trust. Enhancing trustworthiness and trust perceptions
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2023
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06 - Presentation
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Helsinki
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Abstract
The study aims to analyse how trust based on impression formation can be enhanced in business encounters. Building on the model of trust from Doney and Cannon (1997) and Wood et al. (2008), the study demonstrates how a salesperson’s trustworthiness and trust perceptions can be enhanced in a video consultation through their warmth and competence perceptions. The research contributes to the knowledge of impression formation with a focus on warmth and competence perceptions.
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Trust within and between organizations – FINT. 12th FINT Workshop & Doctoral Colloquium
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14.06.2023
Conference end date
17.06.2023
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English
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Yes
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Rozumowski, A. (2023). Unlocking the power of trust. Enhancing trustworthiness and trust perceptions. Trust within and between organizations – FINT. 12th FINT Workshop & Doctoral Colloquium. https://irf.fhnw.ch/handle/11654/48260