Strategic digital transformation. Theory and practice
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Author (Corporation)
Publication date
2025
Type of student thesis
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Collections
Type
02 - Monograph
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Publisher / Publishing institution
SAGE
Place of publication / Event location
Thousand Oaks
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Abstract
This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.
With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
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ISBN
978-1-5296-9155-9
978-1-5296-9156-6
978-1-5296-9156-6
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
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Expert editing/editorial review
Open access category
Closed
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Citation
Peter, M. K., & Lindeque, J. P. (2025). Strategic digital transformation. Theory and practice. SAGE. https://irf.fhnw.ch/handle/11654/54783