Digital Trust and AI – A Qualitative Study on Aspects Influencing the Intention to Use AI
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2025
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Olten
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FHNW University of Applied Sciences and Arts Northwestern Switzerland, Basel
Abstract
These patterns motivate our inquiry into which factors drive intention to use and how trust and user satisfaction condition adoption in both settings. Therefore,this study examines bankers in Vietnam and China through the extended Unified Theory of Acceptance and Use of Technology (UTAUT) Model, showing how performance, support, and digital trust translate intention into use.
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English
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Yes
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Review
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Citation
Zhang, Y., & Dao, L. (2025). Digital Trust and AI – A Qualitative Study on Aspects Influencing the Intention to Use AI [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/54734