Target Group Generation Z: Its expectations for attractive vocational apprenticeship positions

Abstract

Members of Generation Z are gradually entering the vocational apprenticeship market. However, Generation Z’s work-related preferences are deemed different from the ones of its predecessor generations. For an employer this is crucial to acknowledge and to adjust accordingly, especially when pursuing to make its vocational apprenticeship positions more attractive to Generation Z. Though, still little is known about Generation Z’s work-related preferences. Therefore, the bachelor thesis also pursued to find out more about Generation Z’s preferences in terms of vocational apprenticeship positions.