Market analysis and strategic planning for Swiss coffee market

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Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Hidmona GmbH, Zürich
Abstract
The target customers’ purchase are always based on the public recommendation. Positive recommendation of the company will, Public management is also effective in the reduction of costs during marketing. Hidmona Limited Liability Company must, therefore, consider the public management to prevent it from suffering any form of disadvantage caused by the external environment.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
Kelete, S., & Zhang, T. (2018). Market analysis and strategic planning for Swiss coffee market [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41354