Market analysis and strategic planning for Swiss coffee market
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Authors
Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
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DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Hidmona GmbH, Zürich
Abstract
The target customers’ purchase are always based on the public recommendation. Positive recommendation of the company will, Public management is also effective in the reduction of costs during marketing.
Hidmona Limited Liability Company must, therefore, consider the public management to prevent it from suffering any form of disadvantage caused by the external environment.
Keywords
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Event
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ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Kelete, S., & Zhang, T. (2018). Market analysis and strategic planning for Swiss coffee market [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41354