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dc.contributor.authorResch, Dörte
dc.contributor.authorGraf, Iris
dc.description.abstractPurpose The persistence of gendered segregation of work in the ICT-sector in many European countries cannot be solely explained by unequal opportunities on the labour market or different (naturalized) interests or competences of men and women. Thus in this research it gets explored, why taking up studies or training in ICT does not appeal to women. The main goal is to find out how the identity of the ICT profession does (not) connect to female identity constructions. In a second step the analysis offers suggestions for reconstructions, so that a re-branding of a more gender inclusive identity of the professions identity can be developed. Design/Methodology Document Analysis of 59 documents on ICT degree programs, discourse analysis on 39 group discussions and problem centred interviews, n=84. Results Discourse analysis showed how the gendered discourses of the ICT profession are interlinked and thus form a heteronormative male image, which cannot be easily perturbed by e.g. just showing images of women. Limitations A quantitative study should be carried out to confirm the results on a broader scope. Research/Practical Implications It gets explained how identity constructions of the ICT profession are inherently gendered and that this gendering needs to be actively tackled on descriptions of the profession, degree programs and any promotional material on profession trainings. Originality/Value So far reconstruction, as known in discourse analysis, has not been connected with branding to mould an impact on a certain field of practice. Also the issue of tackling the gendered segregation of work through re-branding of an identity of a profession is novel.
dc.relationSteigerung der Attraktivität von ICT-Berufen für Frauen und Männer - Herausforderung der geschlechterspezifischen Segregation der Arbeit im ICT-Sektor durch De- und Rekonstruktion der Identitätsdiskurse der ICT-Profession
dc.subjectICT, Gender, Discourse Analysis, Identity Construction, Un-doing Gender, Profession Identity
dc.subject.ddc330 - Wirtschaftde
dc.subject.ddc004 - Computer Wissenschaften, Internetde
dc.subject.ddc300 - Sozialwissenschaften, Soziologie, Anthropologiede
dc.titleChallenging the gendered segregation of work in the ICT-sector by de- and reconstruction of the professions identity discourses
dc.type06 - Präsentation
dc.eventEuropean Association of Work and Organizational Psychology (EAWOP) Conference 2017: Enabling Change through Work and Organizational Psychology
fhnw.ReviewTypeAnonymous ex ante peer review of an abstract

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