Adaptive social media communication for web-based accountability
Lade...
Autor:in (Körperschaft)
Publikationsdatum
2023
Typ der Arbeit
Studiengang
Sammlung
Typ
01A - Beitrag in wissenschaftlicher Zeitschrift
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Government Information Quarterly
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
40
Ausgabe / Nummer
4
Seiten / Dauer
1-16
Patentnummer
Verlag / Herausgebende Institution
Elsevier
Verlagsort / Veranstaltungsort
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
A growing body of research has explored the emergence of new digital forms of public accountability. Studies in this area show how digital technologies are equipped to support more participative information-sharing and provide dialogic tools for interactions with forums. However, no research has yet examined how to engage forums and enable web-based accountability relationships. We address this gap by highlighting the need to adapt social media communication strategies for topic-specific discussions. Our analysis builds on a database containing 25,485 posts extracted from social media platforms used by 13 Polish municipalities and focuses on two different matters of discussion: posts related to public health during the COVID-19 pandemic and non-COVID-19 related posts. Moreover, during the analysis, we consider two social media communication strategies: passive and participatory. Our findings indicate that both communication strategies can generate forum engagement, which subsequently supports web-based accountability. They also demonstrate that, to support forum engagement, municipalities should avoid one-style-fits-all approaches to communication and instead tailor strategies to the specific subject of discussion. This study contributes to expanding academic debates on web-based accountability by illustrating how the use of social media communication strategies can help engage citizens in public forums to enhance accountability relationships.
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
0740-624X
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Veröffentlicht
Begutachtung
Peer-Review der ganzen Publikation
Open Access-Status
Hybrid
Lizenz
Zitation
Dobija, D., Grossi, G., Mora, L., Staniszewska, Z., Kozłowski, L., & Kovbasiuk, A. (2023). Adaptive social media communication for web-based accountability. Government Information Quarterly, 40(4), 1–16. https://doi.org/10.1016/j.giq.2023.101859