Auflistung nach Autor:in "Graf, Manuela"

Gerade angezeigt 1 - 7 von 7
  • Vorschaubild nicht verfügbar
    Publikation
    A hybrid model as guidance for strategic digital transformation approaches
    (Hochschule für Wirtschaft FHNW, 2019) Graf, Manuela; Gatziu Grivas, Stella
    Digital transformation offers high potential for companies. Companies can profit in internal efficiency such as by automatizing processes or by developing new business models that are driven from external opportunities. Since SME are the backbone of the economy, this research focuses on how SME can be supported in identifying strategic focus areas for their digital transformation journey. The research revealed that the digital maturity grade of SME is rather low to average. Possible reasons herefore are the modest resources and that SME are tied to day-to-day business. There are many frameworks and models existing for digital transformation. Nevertheless, there is no existing comprehensive hybrid model to guide SME in their digital transformation approaches which includes basic principles of business management in combination with digital enablers such as digital technologies or digital skills. This thesis establishes such a hybrid model to systematically and efficiently guide companies in determining strategic focus areas in the context of digital transformation with a specific focus on SME. During the research approach, the “Transformation Compass” a hybrid model consisting of a framework and an analog as well as a digital application method was developed. The development of the artifact is based on a thorough literature review. By extending previous instruments, the framework consists of various aspects that are relevant for a business such as marketing, processes, change management or innovation. These aspects are clustered in four building blocks that are “Customer Centricity”, “Business Model”, “Operational Excellence” and “Organization Excellence”. To further cluster the aspects, the hybrid model has in total four levels. Level one represents the four building blocks, level two includes in total 15 main categories, level three has 49 sub categories assigned and the basis of level four are 196 different transformation options....
    11 - Studentische Arbeit
  • Vorschaubild
    Publikation
    Cloud Services aus einer Hand
    (Swiss Professional Media, 2017) Gatziu Grivas, Stella; Giovanoli, Claudio; Graf, Manuela [in: Unternehmer Zeitung]
    Der Einsatz von Cloud-Lösungen im Zeitalter der digitalen Revolution steigt konstant. Immer mehr Cloud-Angebote drängen auf den Markt und Marktransparenz gewinnt somit immer mehr an Bedeutung. Der Bedarf an Service-Qualität und Service-Vergleichbarkeit sowie an schnellem Service-Bezug und einfacher Service-Kostenabrechnung ist ganz klar gewachsen. Cloud-Onlinemarktplätze als Intermediatoren zwischen Cloud-Anbieter und Cloud-Endkunde schaffen hier Abhilfe und bringen Letzterem einen entscheidenden Mehrwert.
    01B - Beitrag in Magazin oder Zeitung
  • Vorschaubild nicht verfügbar
    Publikation
    Digitale Transformation – Transformation der Unternehmen im digitalen Zeitalter
    (Springer, 2019) Gatziu Grivas, Stella; Graf, Manuela; Gatziu Grivas, Stella [in: Digital business development. Die Auswirkungen der Digitalisierung auf Geschäftsmodelle und Märkte]
    Digitale Technologien verändern die Art und Weise, wie Menschen miteinander arbeiten, wie sie konsumieren, leben und interagieren. Es handelt sich dabei um einen kontinuierlichen Wandel, der Unternehmen sowohl vor großen Herausforderungen stellt, als ihnen auch zahlreiche Chancen bietet. Die Transformation der Unternehmung in das digitale Zeitalter ermöglicht Unternehmen einen Wettbewerbsvorteil, höhere Effizienz sowie Kostensenkung, um nur einige Vorzüge zu nennen. Hierbei sind jedoch grundlegende Veränderungen notwendig, mit denen sich Unternehmen auseinandersetzen müssen. Das Ausmaß und die Reichweite der Transformation werden oft unterschätzt oder nicht wahrgenommen. Das birgt Risiken und verpasste Chancen. Das Ziel dieses Kapitels ist, die Reichweite der digitalen Transformation zu diskutieren und die Leser dafür zu sensibilisieren, die Transformation als eine Reise zu sehen.
    04A - Beitrag Sammelband
  • Vorschaubild nicht verfügbar
    Publikation
    Foster strategic orientation in the digital age. A methodic approach for guiding SME to a digital transformation
    (Springer, 2018) Graf, Manuela; Peter, Marco; Gatziu Grivas, Stella; Abramowicz, Witold; Paschke, Adrian [in: Business Information Systems Workshops. BIS 2018 International Workshops, Berlin, Germany, July 18-20, 2018, revised papers]
    The goal of this paper is to demonstrate the need for a structured framework and instrument to support SME in adjusting their organizational strategy to environmental changes in the digital age. Since SME in particular face many challenges transforming their business, a structured and easy to use approach that takes into account the challenges and opportunities of an SME such as limited resources or high flexibility offer a high potential for success. A framework-based method named Transformation Compass extends previous instruments in including all relevant business aspects of an enterprise such as marketing, processes, change management or innovation and allowing a “thinking outside the box” approach while the impacts of the digital age are seen as digital enabler. Combing the different aspects of an enterprise based on basic principles of business management, the instrument is divided into four main building blocks that are Customer Centricity, Business Models, Operational Excellence and Organizational Excellence. Hence, the Transformation Compass serves as a starting point for strategic discussion and possible reorientation of the company.
    04B - Beitrag Konferenzschrift
  • Vorschaubild nicht verfügbar
    Publikation
    Skills and competencies for digital transformation initiatives - Development of a model to identify relevant skills and competencies for a company's individual digital transformation roadmap
    (2019) Peter, Marco; de Roche, Murielle; Graf, Manuela; Gatziu Grivas, Stella
    The goal of this paper is to demonstrate the need for a structured method to identify skills and competencies that are required for a holistic digital transformation for a certain company in its particular environment. A framework called Transformation Compass, which includes all relevant business areas of an enterprise and where technology is seen as an enabler, serves as a starting point for the ascertainment of needed skills and competencies. The model developed as part of this research, named SkiCo (skills and competencies), maps the re-quired skills and competencies based on the categories of the Transformation Compass. On top of that, SkiCo structures skills and competencies in three dif-ferent levels: cluster, category, and sub-category and provides information about their origin.
    04B - Beitrag Konferenzschrift
  • Vorschaubild nicht verfügbar
    Publikation
    The panoramic lens model. Assessment of economic, industrial, and social factors to support enterprises in realizing the urgency of a digital transformation
    (IEEE, 2018) Gatziu Grivas, Stella; Peter, Marco; Heeb, Dominik; Lanaia, Antonino; Zimmermann, Philipp; Graf, Manuela [in: Conference proceedings. ICE/IEEE ITMC 2018. Stuttgart, 17.06.-20.06.18]
    Digitalization represents increasing opportunities and challenges for enterprises. One challenge is to adequately evaluate their environment and its influence towards their strategy. This paper describes the Panoramic Lens, a new model that assesses and rates social, economic, and environmental factors of influencing the digital transformation of an enterprise. The framework thereby fulfills the requirements of being conclusive, traceable, repeatable, measurable, industry ambiguous, and easy to use. The Panoramic Lens Model has been developed by assessing current existing frameworks based on their strengths and weaknesses and their effectiveness in fulfilling these requirements. The model thereby combines the strength of several assessed frameworks and fuses them into one simple to use model, which fulfills all requirements.
    04B - Beitrag Konferenzschrift
  • Vorschaubild nicht verfügbar
    Publikation
    The technology matrix – A tool-based method for technology scouting
    (2019) Peter, Marco; Gatziu Grivas, Stella; Horn, Daniel; Rüegg, Florian; Barba, Renato; Graf, Manuela; Baptista Nunes, Miguel; Isaás, Pedro; Powell, Philip; Ravesteijn, Pascal; Ongena, Guido [in: Proceedings of the 12th IADIS International Conference Information Systems 2019]
    The digital transformation of businesses is crucial when initiating business model innovations and using technology as added value. The difficulty today for businesses is to keep track of emerging technology trends that are relevant and could significantly support their digitalization process. Especially for small and medium-sized enterprises, which often do not have the resources for a proper investigation of emerging technologies. This research paper presents the technology matrix, a new tool-based method of scouting technology trends, based on the relevant factors business impact, project size, and feasibility of the incorporation of the technologies. Existing technology scouting tools on the markets where analyzed on their strength and weaknesses and best practices were incorporated into the developed technology matrix. Furthermore, expert interviews have led to important inputs when designing the technology matrix.
    04B - Beitrag Konferenzschrift