Institut für Marktangebote und Konsumentscheidungen
Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/26120
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Ergebnisse nach Hochschule und Institut
Publikation Quantifizierung der Wirkung von Elementen des Strassenraumes auf die gefahrene Geschwindigkeit(Bundesamt für Strassen (ASTRA), 12/2022) Schaffner, Dorothea; Studer, Nora; Kaufmann, Kaspar; Yildirimlar, Okan; Erath, Alexander; van Eggermond, Michael; Kalunder, Madlaina; Schubiger, Simon; Hüsser, Cloe; Zirn, Andrea; Schweizer, Nina; Gasser, Yves; Fischer, Raffael; Lauper, Severin05 - Forschungs- oder ArbeitsberichtPublikation Self-explaining roads: Effects of road design on perception and speed choice(08/2022) Schaffner, Dorothea; van Eggermond, Michael; Studer, NoraSince speed is a crucial factor contributing to car accidents, one of the greatest potentials for improving road safety lies in reducing driving speed (Aarts and van Schagen, 2006). Conventional measures such as speed limits and law enforcement have their merit but also limitations. A complementary measure to achieve speed reduction is based on the concept of self-explaining roads (SER; Theeuwes & Godthelp, 1995). The concept postulates that road design impacts speed choice based on psychological factors of perception. Previous research has demonstrated the impact of road design on speed choice for a limited number of road design features (e.g. curves, road width). Furthermore, existing research only offers limited insights into the psychological mechanisms driving these effects. Therefore, this experimental study, first, aims to the impact of several novel road features on speed choice. Second, it analyses the underlying psychological mechanisms, explaining the effects of road design on speed choice.06 - PräsentationPublikation Studying bicyclists’ perceived level of safety using a cycling simulator combined with immersive virtual reality(18.11.2019) Nazemi, Mohsen; van Eggermond, Michael; Erath, Alexander; Joos, Michael; Schaffner, Dorothea; Axhausen, Kay W.04B - Beitrag KonferenzschriftPublikation Speed and space perception in virtual reality for bicycle research(2018) Nazemi, Mohsen; van Eggermond, Michael; Erath, Alexander; Schaffner, Dorothea; Joos, Michael; Axhausen, Kay W.Survey methods for bicycle research have been evolved in time, ranging from conventional tel- ephone surveys, paper-based and web-based surveys, to in-depth Virtual Reality (VR) ones, all aiming to provide insights about diversity among behaviours (McNeil et al., 2015; Tilahun et al., 2007; Xu et al., 2017). The underlying criteria in all of the aforementioned methods is that re- spondents need to understand what they are valuing or they will make potentially wrong as- sumptions based on different experiences and frames of reference. VR allows for highly-detailed observations, accurate behaviour measurements, and systematic environmental manipulations under controlled laboratory circumstances. It therefore has the potential to be a valuable re- search tool to carry out behavioural experiments to study cyclists’ perception of safety and com- fort. In order to fully understand VR as a valid environmental representation, it is essential to examine to what extent not only user cognition and behaviour, but also if users’ experiences are analogous in real and virtual environments (Kuliga et al., 2015). The aim of this research is to find out how accurately participants perceive speed and distance of the passing vehicles and find out solutions to calibrate virtual environments, particularly for bicycle research. To this end, a VR experiment was devised that allows respondents to cycle through a variety of streets, and in which the passing speed and distance of passing vehicles - two are crucial variables influencing cyclists’ perception of environment - is varied.04B - Beitrag Konferenzschrift