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Publikation Grundlagen der Unternehmenskommunikation. Werbung, Public Relations und Marketing im Dienst der Corporate Identity(hep, 2005) Göldi, SusanUnverwechselbare Identität ist für Unternehmen unverzichtbar. Dazu braucht es strategische Unternehmenskommunikation - je grösser, dynamischer und vielfältiger das Unternehmen, umso mehr muss in die Unternehmenskommunikation investiert werden. Strukturen, Prozesse, Methoden und Massnahmen der Unternehmenskommunikation sind im Grundlagenwerk eingeführt. Beispiele unterstützen das Verständnis.02 - MonographiePublikation A firm perspective of antidumping and countervailing duty cases in the United States of America(Springer, 2007) Lindeque, Johan PaulThe role played by firms in the prosecution of antidumping and countervailing duty cases in the United States of America is understudied. This paper provides greater understanding of the challenges faced by firms during the process of prosecuting antidumping and countervailing duty cases in the United States of America. This is achieved by applying a theoretical model of corporate political activity to data collected through interviews with 24 trade attorneys in Washington DC, practicing in the area of antidumping and countervailing duty law. Antidumping and countervailing duty cases are found to require significant resource commitments from firms in the participating industries, as well as requiring individual firms to make a number of strategic decisions. The value of an affirmative decision and imposition of duties to the domestic and foreign industry is found to be more nuanced than previous studies have suggested. Non-duty effects of AD and CVD cases are also confirmed. Finally a clearer understanding of the role of individual firms in antidumping and countervailing duty cases is shown to have the potential to improve how industry influence is taken account of in future research.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Multilateralism and the Multinational Enterprise(Cambridge University Press, 2009) Lawton, Thomas; Lindeque, Johan Paul; McGuire, StevenHow do multilateral institutions influence the strategic choices and actions of international managers? This paper addresses the question by exploring the impact of the World Trade Organization's (WTO) decision-making process on multinational enterprises (MNEs). We discuss the three phases of the WTO decision-making lifecycle - the formulation of trade rules, the implementation of those rules, and the enforcement of the rules and propose a strategic adjustment framework for understanding how companies alter their strategies and structures in response to the WTO's rules and operations. We argue that the increased relevance of multilateral rules and enforcement mechanisms embodied in the WTO - is an important influence on MNE strategies and structures because of the increasing embeddedness of the WTO in national levels of regulation. We illustrate this through examples taken from the pharmaceutical, textiles and sugar industries sectors that have witnessed substantial multilateral regulation.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation The United States and Trade Disputes in the World Trade Organization: Hegemony Constrained or Confirmed?(Springer, 2007) Lindeque, Johan Paul; McGuire, StevenDoes the World Trade Organization function to reinforce American dominance (or hegemony) of the world economy? We examine this question via an analysis of trade disputes involving the United States. This allows us to assess whether the US does better than other countries in this judicialised forum: and in so doing enhance the competitive prospects of their firms. The results are equivocal. The United States does best in the early phases of a dispute, where political power is important. It does less well as the process develops.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation The Potential for Developing Opportunity-Oriented Entrepreneurship in Croatia: An institutional perspective(11/2009) Fuduric, NikolinaUsing Nobel Prize winner Douglass North's Institutional theory, a case is made for the necessary context needed to enable opportunity-oriented entreprenership in Croatia. To unleash entrepreneurial potential, the institutional environment of a nation is to be examined from different institutional levels: government, social context, and the individual. Informal, as well as formal institutions are examined. In Croatia's case, as in many other eastern European nations, if the institutional environment does not become professionalized, the nation is placed in a viscious cycle of necessity entrepreneurial activity.04B - Beitrag KonferenzschriftPublikation The Sources of Entrepreneurial Opportunities: Perspectives on individuals and institutions(Aalborg Universitet, 2008) Fuduric, NikolinaThis paper has five goals. The first is to offer a literature review on the sources of opportunities in the entrepreneurship process. The literature review shows that the theoretical and empirical contributions are quite fragmented and in need of a framework. The second goal is to explore the generally accepted view in the field that entrepreneurs can be described from a Schumpeterian or Kirznerian perspective. I propose that one entrepreneur has the opportunity to be both depending on which stage of the entrepreneurial process he is in and in what environmental context he finds himself in. The third and fourth goals are to delineate which individual and environmental factors provide the entrepreneur with opportunities by examining existing research. Finally, the fifth goal is to develop a framework including the individual and environmental factors affecting the discovery and exploitation of opportunities. This framework will be used to structure my empirical research in a post-socialist periphery.02 - MonographiePublikation Another Paradox in the Periphery?: Innovations among non-novel entrepreneurs(Regional Studies Association, 05/2008) Fuduric, Nikolina; Hardy, Sally; Larsen, Lisa Bibby; Freeland, Frankie04B - Beitrag KonferenzschriftPublikation Entrepreneurship in the Periphery: Geography and resources(Aalborg Universitet, 2008) Fuduric, NikolinaThis paper acknowledges that many peripheral regions are in a state of transformation due to globalization, shortened spatial, technological and even cognitive distances. Likewise, entrepreneurial activity in peripheral regions is in a state of transformation often benefiting from these changes. What is often thought to be a bastion of non-novel, imitative entrepreneurship, the periphery is showing signs of flourishing entrepreneurial activity that is at times quite creative. In some cases, if entrepreneurial action is not necessarily creative, it still holds benefits to the individual or community in question. To better understand entrepreneurship in the periphery, this paper places four different types of peripheries in a matrix comparing them to the structures of entrepreneurial resources (institutional, industrial, human capabilities, and socio-cultural). By doing this, the resource palette of a region can be examined as to it’s viability in sustaining desired forms of entrepreneurship. It can also isolate specific resource weaknesses before entrepreneurship development programs are carried out.02 - MonographiePublikation Formal Institutions and Environmental Factors Framing Entrepreneurship in Croatia(Aalborg Universitet, 2008) Fuduric, Nikolina; Smallbone, David; Welter, Friederike; Busck, OleThis paper has two purposes. First, it provides an assessment of the factors framing entrepreneurship in Croatia and how they influence the predominantly necessity-oriented entrepreneurship in the nation. The factors considered include – economics, formal institutions, culture, the industrial structure, human capital and social capital. The second purpose is to present possibilities on how different institutions, through their policies, programs and implementing organizations, impact the above factors. Understanding the sources influencing necessity entrepreneurship is important because the Croatian government’s goal is to reach 75% of the EU25 mean GDP by 2013, partly using entrepreneurship development as an engine of this growth.05 - Forschungs- oder ArbeitsberichtPublikation Individuals and Opportunities: A resource-based and institutional view of entrepreneurship(Aalborg Universitet, 2008) Fuduric, NikolinaEntrepreneurial activity holds many promises for economic well-being. Some of the most well-documented promises are economic growth and job creation. Considering entrepreneurship’s potential in creating jobs and economic growth, one would think that it is an ideal strategy to use in those places that need it the most; in the economically depleted regions of the world. The answer is yes and no. It is an ideal strategy because a healthy entrepreneurial base has far-reaching effects on the economy and society. It is not an ideal strategy if the human and institutional resource base is weak. Since entrepreneurship is a socially constructed phenomenon, it will only be as robust as the people practicing it and the institutional environment in which it is enacted. This paper has two goals. The first is to examine human capabilities and the institutional environment as a set of resources giving rise to different processes and forms of entrepreneurship. The second goal is to consider how novel (Schumpeterian) and non-novel (Kirznerian) forms of entrepreneurship are affected by resources on these levels. Two theoretical platforms aid in this consideration: Edith Penrose’s resource-based theory of firm growth and Douglass North’s Theory of Institutions and Institutional Change. Penrose’s theory supports the notion of the development of individual resources since the entrepreneur functions as a firm and is engaging in an individual process and not a collective one. His personal resources are anchored in his psychological traits and capability set. Douglass North and his Theory of Institutions and Institutional Change provide us with the missing context within which the entrepreneur acts. North sees institutions acting as societal rule or norm setters, thereby either permitting or constricting entrepreneurial economic action through the availability of resources in the environment. The point of departure for this paper is that it begins to conceptualize a research framework to observe the entrepreneurial process from the standpoint of individual and institutional resources. The implication of this framework is that it can act as a resource assessment structure which could reveal a region’s ability to support different forms of entrepreneurship. Regarding my future empirical research, it should provide more information as to what resources are used by non-novel entrepreneurs in what we deem as a resource-poor, post-socialist periphery.02 - Monographie