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Publikation Teaching sustainability to marketing students in an implicit and efficient way(2024) Miller, Barbara Therese; Felder, Juliane06 - PräsentationPublikation AI literacy as a threshold concept. Fostering sustainable AI education(2024) Felder, Juliane; Heuss, Sabina; Callegaro, Elena06 - PräsentationPublikation Bidding behaviour in second-price and random nth-price auctions with interval private values(2024) Banerjee, Prasenjit; Debkumar, Chakrabarti; Datta, Souvik; Hussain, Abul Maala Tanvir04B - Beitrag KonferenzschriftPublikation Development of a theoretical marketing technology maturity model(Inderscience, 2024) Hüttermann, Marcel; Kaeppeli, Lisa; Rozumowski, Anna; Klaas, MichaelMarTech is defined as tools and technology used to assist professionals in reaching the defined company goals by supporting them throughout the complete marketing campaign execution and evaluation process from acquisition to customer retention. With the increasing complexity of tools available for a multitude of functionalities, sometimes even overlapping capabilities, finding the right solution for a business is becoming increasingly complex. The aim of the study was to develop a theoretical maturity model for marketing technology to help businesses assess their current state and show potential further development regarding marketing technology. Based on literature review and 20 interviews with experts in the field of marketing technology our aim was reached, and the model could be developed. The research findings involve a comprehensive audit of relationships before data analysis, leading to the amalgamation of dimensions such as ‘team structure’ and ‘skills’ into the consolidated ‘people’ dimension. The dimensions – technology and data, strategy, organisation, people and skills, and customers – are explored in subsequent chapters, offering insights into their roles in MarTech maturity and guiding businesses in assessment and development.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Success factors of deep tech incubators. A qualitative study(2024) Meyer, Dario; Colonna, Francesco; Meyer, Rolf; Buisine, StéphanieDeep tech start-ups, characterized by their focus on groundbreaking technologies and scientific advancements, face unique challenges that demand specialized support systems for their development and market entry. This paper presents a qualitative analysis based on ten interviews with managers of deep tech incubators, exploring the services offered, critical success factors, challenges and anticipated future changes. The services provided by incubators are comprehensive, ranging from technical and business mentorship to assistance in regulatory processes and access to financial resources. The study identifies that the success of deep tech incubators depends on customized support for start-ups, access to expertise and facilities, and a strong ecosystem and community network. Customized support ensures that the unique needs of each start-up are met, while access to technical resources and a vibrant network facilitates innovation and growth. Challenges such as cultural and mindset differences, operational difficulties, and regulatory navigation underscore the complex landscape in which these incubators operate. Anticipated changes within the next few years include a shift in investment focus towards projects with significant societal impact, an increase in international collaboration, and a deeper recognition of deep tech's role in solving global challenges. This paper contributes to the understanding of deep tech incubation, highlighting the support required to foster innovation in this sector. The insights from this study can inform policymakers, investors, and managers of deep tech incubators on fostering a conducive environment for innovation and growth in the deep tech sector.04B - Beitrag KonferenzschriftPublikation On poverty porn(Cambridge University Press, 2023) Del Percio, Alfonso; Cowan, Hannah; Del Percio, Alfonso04A - Beitrag SammelbandPublikation Genealogies of reflexivity. Register formations and the making of affective workers(De Gruyter, 2022) Del Percio, AlfonsoHow has the ability to express reflexivity, including regulating affect, come to be part of the bundled self that workers are required to be? This paper offers a rigorous genealogical analysis of the multiple histories of knowledge and power that have informed the emergence and shaping of ‘reflexive registers,’ or socially typified ways of speaking and reflecting about oneself that stand for morally marked models of selfhood. It takes as a starting-point programs documented in my ethnography of employability programs in London, UK where workers of all sorts are asked to learn to examine their personalities and to express their feelings. It then draws on original historiographical and ethnographic data that allows documentation of the logics and circumstances informing the emergence and development of reflexivity as a resource for employability. It argues for an interdisciplinary understanding of reflexivity and its communicability that theorises the workers as products of history, capital, and affect.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Introduction. language, work and affective capitalism(De Gruyter, 2022) Dlaske, Kati; Del Percio, AlfonsoThis special issue contributes to scholarship on language and affective economy by exploring the role played by affect in shaping work and workers under current configurations of capitalism. We take as a starting point the observation of increased valorisation and instrumentalisation of affect in the contemporary phase of capitalism. In this editorial introduction to the special issue, we set the scene by first outlining our questions, aims and objectives. Subsequently, we situate the contribution made by this issue in a larger social theorisation of affect and capitalism, particularly the notion of affective capitalism, and reflect on how this theorisation can contribute to sociolinguistic scholarship on work. The introduction concludes with an outline of the articles in this special issue, highlighting the way, empirically and conceptually, each article contributes to our understanding of the intersections between language, work and affective capitalism.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Writing banal inequalities. How to fabricate stories that disrupt(Cambridge University Press, 2023) Cowan, Hannah; Del Percio, Alfonso; Cowan, Hannah; Del Percio, AlfonsoIn this Element, the authors write about the everyday production and experiences of banal inequality. Through a series of sections, each comprising of a blogpost written for Disruptive Inequalities, and a commentary from the author on the predicaments they encountered in the writing process, this Element shares, and confronts, the ways we fabricate stories and use writing to resist. It makes visible the choices, practices, and reflections that have led to the writing of our stories and offers the tools we have used to fabricate them, to all those who may find them meaningful to appropriate, adapt, and translate to fight the struggles that they want to fight. These tools are formulated in a way for writers to develop their own methods of storytelling and activism. The authors hope this Element contributes to an ongoing debate on how writing serves banal resistance.03 - SammelbandPublikation Emigration and start-up setting. New Russian and Ukranian intelligentsia in a historical perspective(Springer Cham, 2024) Schulte, Volker; Hinz, Andreas; Verkuil, Arie HansThe article describes Russian and Ukrainian entrepreneurs working abroad. According to interviews there is no exchange of entrepreneurs for cooperation of both countries.The article describes the boundaries and challenges of making business abroad.04A - Beitrag Sammelband