Miller, Barbara Therese

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Barbara Therese
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Miller, Barbara Therese

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2020 - 20235
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  • Vorschaubild nicht verfügbar
    Publikation
    Increasing student engagement with COIL Padlet
    (Universitat Politècnica de València, 2023) Miller, Barbara Therese; Göldi, Susan; Lin, Meng Hsien (Jenny) [in: HEAd’23 proceedings]
    Student engagement undoubtedly deserves attention and time of lecturers and researchers. This paper aims to showcase how to increase the engagement of international marketing students with a simple, technology-enhanced course addition based on an online bulletin board (Padlet) collaboration between two universities in different continents. This conceptual paper provides (a) for other educators a case study, detailing the efficient collaboration of two lecturers in different universities for a joint course design; and (b) for researchers some initial data of increased student engagement.
    04B - Beitrag Konferenzschrift
  • Vorschaubild nicht verfügbar
    Publikation
    The climate crisis calls for COIL: three virtual, climate-friendly international learning experiences
    (European Association for International Education, 2022) Miller, Barbara Therese; Göldi, Susan; Amstutz, Nathalie; Fuduric, Nikolina [in: EAIE Forum Magazine]
    01B - Beitrag in Magazin oder Zeitung
  • Vorschaubild nicht verfügbar
    Publikation
    Success in innovation projects via visualisation methods
    (2021) Miller, Barbara Therese
    A multimethod study demonstrates the positive effect of visualisation on the success of innovation projects. Based on literature review the success factors for transformation projects are systematically compiled, which include the creation of a vision, shared awareness of the challenge, change communication and need to involve employees into the process. The empirical part of the project is based on six expert interviews, two focus groups of employees experiencing a change project at SwissPost and one survey answered by 60 professionals. From the empirical data, we concluded that visualisation methods contribute to a common understanding for the transformation process and shared challenge and therefore to the success. They can trigger strong emotions and be used to influence employee motivation. Furthermore, visualisation facilitates the process of understanding, storytelling and reflecting of employees due to deeper integration into the overall process, in particular as it reduces complexity, creates clarity and thus improves communication.
    06 - Präsentation
  • Vorschaubild nicht verfügbar
    Publikation
    Entrepreneurial marketing in Swiss start-up during the coronavirus pandemic
    (2021) Miller, Barbara Therese
    This qualitative case study demonstrates the positive effect of entrepreneurial marketing (EM) on the success of a start-up during the coronavirus pandemic. The research provides insights into how to measure the emphasis of each of the EM dimensions of an organisation and how to understand the external factors and innovation opportunities. In the start-up examined, the EM organisational dimensions of proactiveness, market-driving and inclusive attention build the basis for the success of the company. It is concluded that a pronounced EM approach allows building a suitable business model for resource-constrained conditions and in times of high-risk and uncertainty (as experienced in the current pandemic). While the presented data focusses on the effect of EM during the pandemic, the approach has been validated as a strategic guideline for entrepreneurs, innovators and consultants at every stage of a new business and opportunity development.
    06 - Präsentation
  • Vorschaubild nicht verfügbar
    Publikation
    Skills for digital transformation. Is educating specialists sabotaging digital transformation?
    (Davos Digital Forum, 2020) Fears, Tiffany; Heuss, Sabina; Miller, Barbara Therese; Peter, Marc K. [in: Neues Wissen zur Digitalen Transformation. Forschungsbeiträge zu E-Government, zur Smart City und der digitalen Ökonomie]
    04B - Beitrag Konferenzschrift