Lombriser, Roman

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Lombriser, Roman

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Technology-related Diversification of Companies with Narrow Market Scope

2016-10-27, Lombriser, Roman, Schillo, Katrin, Ziltener, Andreas, Lombriser, Roman

The research project shows three main contributions: • first, it offers insights into the identification of core competencies as a starting point in the search for diversification fields (via the "job-to-be-done" perspective); • second, it clarifies the early stage of the diversification process by integrating the lead user method into the "fuzzy front end of innovation" (Gassmann/Schweitzer, 2014; Cooper, 2001); and • third, it delivers an empirically and practically approved process (with tools and instruments) that can be used by more or less experienced SMEs and consulting firms.

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Menschlich-soziale Unternehmensführung: Strategischer Vorteil von KMU?

2008, Lombriser, Roman, Wunderer, Rolf

Die Diskussion zur Corporate Governance ist in vollem Gange, allerdings fokussiert sie nur auf die Interessen der Shareholder. Die sozialen und personellen Aspekte einer guten Unternehmensführung stehen dabei im Abseits. Dieses Ungleichgewicht will das Buch mindern. 48 Expertinnen und Experten aus der Unternehmens- und Beratungspraxis sowie aus Forschung und Lehre äußern sich dazu in bewusst knapp gehaltenen Statements konstruktiv-kritisch und zeigen Lösungswege wie -mittel auf.

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Introduction to the Management of Transformational Change

2006, Lombriser, Roman, Sullivan, Patrick E., Antoniou, Peter H.

Igor Ansoff developed a unique strategic management school of thought that is a synthesis of his years in industry, the work of several significant predecessors, his own keen insight into the significant variables that are related to successful strategic behavior, and empirical research that supports his theories and prescriptions. The Ansoff school of thought is environment driven. The foundational pieces of his approach are introduced here in a unique format. Specialists in the field present their views as to how the material relates peppering it with their own views and personal contact with Igor Ansoff. There are a series of tools that have been developed to assess the complexity of the business environment and the organization's response to it. The only emprirically validated approach to date.