Technology-related Diversification of Companies with Narrow Market Scope
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Authors
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Publication date
27.10.2016
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Type
04B - Conference paper
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ISBE Conference 2016 (Institute for Small Business and Entrepreneurship)
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Paris
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Abstract
The research project shows three main contributions:
• first, it offers insights into the identification of core competencies as a starting point in the search for diversification fields (via the "job-to-be-done" perspective);
• second, it clarifies the early stage of the diversification process by integrating the lead user method into the "fuzzy front end of innovation" (Gassmann/Schweitzer, 2014; Cooper, 2001); and
• third, it delivers an empirically and practically approved process (with tools and instruments) that can be used by more or less experienced SMEs and consulting firms.
Keywords
technology related diversification, lead user, core competences
Subject (DDC)
Event
39th Institute for Small Business and Entrepreneurship Conference (ISBE 2016)
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Conference start date
27.10.2016
Conference end date
28.10.2016
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
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Peer review of the complete publication
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Citation
Lombriser, R., Schillo, K., & Ziltener, A. (2016). Technology-related Diversification of Companies with Narrow Market Scope. In R. Lombriser (Ed.), ISBE Conference 2016 (Institute for Small Business and Entrepreneurship). https://doi.org/10.26041/fhnw-992