Dornberger, Rolf
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Marketing Automation: A Project Framework in Support of Digital Transformation
2018, Peter, Marc K., Dalla Vecchia, Martina, Dornberger, Rolf
Tourney: A game-based learning approach for the recognition of uncommon pathologies in Radiology
2017-10, Korkut, Safak, Lutz, Jonas, Brantner, Philipp, Heye, Tobias, Steiner, Fabienne, Linxen, Sebastian, Dornberger, Rolf
Inventory Planning and Lot-Sizing
2017, Dornberger, Rolf, Hanne, Thomas, Dornberger, Rolf, Hanne, Thomas
Using feedback systems thinking to explore theories of digital business for medtech companies
2018, von Kutzschenbach, Michael, Schmid, Alexander, Schoenenberger, Lukas, Dornberger, Rolf
The rapid innovation of digital technologies poses a significant challenge to the healthcare sector. Digital technologies are transforming stakeholder relationships among established industry actors, including those of manufacturers, hospitals, and patients. To be ahead of competitors and to maintain profitability, medical device technology manufacturers (medtech companies) are urged to shift their business focus from product to customer excellence and thus invest in service offerings, focusing on the costs of alternative value delivery and patient outcomes. Such investments require a systemic and holistic understanding of how these changes in strategy affect the external and internal competitive environment. In this chapter, we propose the use of feedback systems thinking to explore the intended and unintended consequences of shifts in strategy, from sequential value chains to platform-oriented thinking. Taking the perspective of a medtech company in the value chain, we highlight challenges arising from hidden limits to growth that prevent the realization of intended achievements. Based on this, we develop hypotheses for the intended and unintended consequences of investing in digital service offerings. We conclude with a discussion of how systems thinking and modeling can support digital strategy development.
Pattern Recognition for Automated Healthcare Assessment Using Non-Invasive, Ambient Sensors
2017-08, Nienhold, Dino, Dornberger, Rolf, Korkut, Safak
Introduction to Logistics and Supply Chain Management
2017, Dornberger, Rolf, Hanne, Thomas, Dornberger, Rolf, Hanne, Thomas
The Impact of Lego® Models in Decision-making Workshops
2017-10, Korkut, Safak, Gawlik-Rau, Pia, Dornberger, Rolf, Linxen, Sebastian
Problem-Based Learning in Teaching the Module “Optimization for Business Improvement”
2017, Dornberger, Rolf, Hanne, Thomas
Computational Intelligence
2017, Hanne, Thomas, Dornberger, Rolf, Dornberger, Rolf, Hanne, Thomas