Dornberger, Rolf
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Dornberger, Rolf
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- PublikationMarketing Automation: A Project Framework in Support of Digital Transformation(Springer, 2018) Peter, Marc K.; Dalla Vecchia, Martina; Dornberger, Rolf [in: Business Information Systems and Technology 4.0: New Trends in the Age of Digital Change]04 - Beitrag Sammelband oder Konferenzschrift
- PublikationUsing Feedback Systems Thinking to Explore Theories of Digital Business for Medtech Companies(Springer, 2018) von Kutzschenbach, Michael; Schmid, Alexander; Schoenenberger, Lukas; Dornberger, Rolf [in: Business Information Systems and Technology 4.0. New Trends in the Age of Digital Change]The rapid innovation of digital technologies poses a significant challenge to the healthcare sector. Digital technologies are transforming stakeholder relationships among established industry actors, including those of manufacturers, hospitals, and patients. To be ahead of competitors and to maintain profitability, medical device technology manufacturers (medtech companies) are urged to shift their business focus from product to customer excellence and thus invest in service offerings, focusing on the costs of alternative value delivery and patient outcomes. Such investments require a systemic and holistic understanding of how these changes in strategy affect the external and internal competitive environment. In this chapter, we propose the use of feedback systems thinking to explore the intended and unintended consequences of shifts in strategy, from sequential value chains to platform-oriented thinking. Taking the perspective of a medtech company in the value chain, we highlight challenges arising from hidden limits to growth that prevent the realization of intended achievements. Based on this, we develop hypotheses for the intended and unintended consequences of investing in digital service offerings. We conclude with a discussion of how systems thinking and modeling can support digital strategy development.04 - Beitrag Sammelband oder Konferenzschrift
- PublikationDetermining Information Relevance Based on Personalization Techniques to Meet Specific User Needs(Springer, 2018) Thönssen, Barbara; Witschel, Hans Friedrich; Rusinov, Oleg; Dornberger, Rolf [in: Business Information Systems and Technology 4.0 - New Trends in the Age of Digital Change]04 - Beitrag Sammelband oder Konferenzschrift
- PublikationThe Impact of Lego® Models in Decision-making Workshops(10/2017) Korkut, Safak; Gawlik-Rau, Pia; Dornberger, Rolf; Linxen, Sebastian [in: 11th European Conference on Games Based Learning (ECGBL)]04 - Beitrag Sammelband oder Konferenzschrift
- PublikationTourney: A game-based learning approach for the recognition of uncommon pathologies in Radiology(10/2017) Korkut, Safak; Lutz, Jonas; Brantner, Philipp; Heye, Tobias; Steiner, Fabienne; Linxen, Sebastian; Dornberger, Rolf [in: European Conference on Games Based Learning (ECGBL)]04 - Beitrag Sammelband oder Konferenzschrift
- PublikationPattern Recognition for Automated Healthcare Assessment Using Non-Invasive, Ambient Sensors(08/2017) Nienhold, Dino; Dornberger, Rolf; Korkut, Safak [in: IEEE International Conference on Healthcare Informatics (ICHI)]04 - Beitrag Sammelband oder Konferenzschrift
- PublikationProblem-Based Learning in Teaching the Module “Optimization for Business Improvement”(2017) Dornberger, Rolf; Hanne, Thomas [in: The 8th International Conference on Education, Training and Informatics: ICETI 2017]04 - Beitrag Sammelband oder Konferenzschrift
- PublikationScheduling(Springer, 2017) Dornberger, Rolf; Hanne, Thomas; Dornberger, Rolf; Hanne, Thomas [in: Computational Intelligence in Logistics and Supply Chain Management]04 - Beitrag Sammelband oder Konferenzschrift
- PublikationIntroduction to Logistics and Supply Chain Management(Springer, 2017) Dornberger, Rolf; Hanne, Thomas; Dornberger, Rolf; Hanne, Thomas [in: Computational Intelligence in Logistics and Supply Chain Management]04 - Beitrag Sammelband oder Konferenzschrift
- PublikationComputational Intelligence(Springer, 2017) Hanne, Thomas; Dornberger, Rolf; Dornberger, Rolf; Hanne, Thomas [in: Computational Intelligence in Logistics and Supply Chain Management]04 - Beitrag Sammelband oder Konferenzschrift