2019, Gatziu Grivas, Stella, Graf, Manuela, Gatziu Grivas, Stella

Digitale Technologien verändern die Art und Weise, wie Menschen miteinander arbeiten, wie sie konsumieren, leben und interagieren. Es handelt sich dabei um einen kontinuierlichen Wandel, der Unternehmen sowohl vor großen Herausforderungen stellt, als ihnen auch zahlreiche Chancen bietet. Die Transformation der Unternehmung in das digitale Zeitalter ermöglicht Unternehmen einen Wettbewerbsvorteil, höhere Effizienz sowie Kostensenkung, um nur einige Vorzüge zu nennen. Hierbei sind jedoch grundlegende Veränderungen notwendig, mit denen sich Unternehmen auseinandersetzen müssen. Das Ausmaß und die Reichweite der Transformation werden oft unterschätzt oder nicht wahrgenommen. Das birgt Risiken und verpasste Chancen. Das Ziel dieses Kapitels ist, die Reichweite der digitalen Transformation zu diskutieren und die Leser dafür zu sensibilisieren, die Transformation als eine Reise zu sehen.

2018, Graf, Manuela, Peter, Marco, Gatziu Grivas, Stella, Abramowicz, Witold, Paschke, Adrian

The goal of this paper is to demonstrate the need for a structured framework and instrument to support SME in adjusting their organizational strategy to environmental changes in the digital age. Since SME in particular face many challenges transforming their business, a structured and easy to use approach that takes into account the challenges and opportunities of an SME such as limited resources or high flexibility offer a high potential for success. A framework-based method named Transformation Compass extends previous instruments in including all relevant business aspects of an enterprise such as marketing, processes, change management or innovation and allowing a “thinking outside the box” approach while the impacts of the digital age are seen as digital enabler. Combing the different aspects of an enterprise based on basic principles of business management, the instrument is divided into four main building blocks that are Customer Centricity, Business Models, Operational Excellence and Organizational Excellence. Hence, the Transformation Compass serves as a starting point for strategic discussion and possible reorientation of the company.

2019, Peter, Marco, de Roche, Murielle, Graf, Manuela, Gatziu Grivas, Stella

The goal of this paper is to demonstrate the need for a structured method to identify skills and competencies that are required for a holistic digital transformation for a certain company in its particular environment. A framework called Transformation Compass, which includes all relevant business areas of an enterprise and where technology is seen as an enabler, serves as a starting point for the ascertainment of needed skills and competencies. The model developed as part of this research, named SkiCo (skills and competencies), maps the re-quired skills and competencies based on the categories of the Transformation Compass. On top of that, SkiCo structures skills and competencies in three dif-ferent levels: cluster, category, and sub-category and provides information about their origin.

2018, Gatziu Grivas, Stella, Peter, Marco, Heeb, Dominik, Lanaia, Antonino, Zimmermann, Philipp, Graf, Manuela

Digitalization represents increasing opportunities and challenges for enterprises. One challenge is to adequately evaluate their environment and its influence towards their strategy. This paper describes the Panoramic Lens, a new model that assesses and rates social, economic, and environmental factors of influencing the digital transformation of an enterprise. The framework thereby fulfills the requirements of being conclusive, traceable, repeatable, measurable, industry ambiguous, and easy to use. The Panoramic Lens Model has been developed by assessing current existing frameworks based on their strengths and weaknesses and their effectiveness in fulfilling these requirements. The model thereby combines the strength of several assessed frameworks and fuses them into one simple to use model, which fulfills all requirements.

2019, Peter, Marco, Gatziu Grivas, Stella, Horn, Daniel, Rüegg, Florian, Barba, Renato, Graf, Manuela, Baptista Nunes, Miguel, Isaás, Pedro, Powell, Philip, Ravesteijn, Pascal, Ongena, Guido

The digital transformation of businesses is crucial when initiating business model innovations and using technology as added value. The difficulty today for businesses is to keep track of emerging technology trends that are relevant and could significantly support their digitalization process. Especially for small and medium-sized enterprises, which often do not have the resources for a proper investigation of emerging technologies. This research paper presents the technology matrix, a new tool-based method of scouting technology trends, based on the relevant factors business impact, project size, and feasibility of the incorporation of the technologies. Existing technology scouting tools on the markets where analyzed on their strength and weaknesses and best practices were incorporated into the developed technology matrix. Furthermore, expert interviews have led to important inputs when designing the technology matrix.