2021, Vitacco, Jacqueline, Inglese, Terry

The business communication curriculum often conceptualizes "audience" as an abstract discourse community. Employers on the other hand expect business-school graduates to produce person-centered writing. To bridge the gap, we compared student submissions for a contextualized writing assignment before and after instructor intervention using text analysis methods and multiple reviewers.

2021, Vitacco, Jacqueline, Inglese, Terry, Ward, Andrea, Clarke, Elaine

The business communication curriculum often conceptualizes “audience” as the general public or an abstract community of practice. Employers, on the other hand, expect business-school graduates to produce person-centered writing. To bridge the disconnect, we compared student submissions to a contextualized writing assignment before and after instructor feedback using text analysis methods and multiple reviewers in order to establish whether the feedback was able to improve their ability to take someone’s perspective.

2021, Göldi, Susan, Kraft, Corin, Vitacco, Jacqueline, Gerber, Aurona, Hinkelmann, Knut

This article provides a brief overview on transformative trends in corporate communications based on a literature review. Furthermore, it presents a framework model on how to transform corporate communications in the digital age. The model is based on a grounded theory approach derived in a field study completed in 2015, which claims that more heterarchical structures in corporate communications are needed. In a subsequent project, the model is tested in an ongoing exploratory study. Based on the learnings from the two studies, we suggest a new model on how to organize corporate communications in the digital age. At the center of the new model are written and audio-visual content, created by associates in a collaborative process and supported by the organization.