2020, Peter, Marc K., Kraft, Corin, Lindeque, Johan Paul

Strategic Action Fields of Digital Transformation. An Exploration of the Strategic Action Fields of Swiss SMEs and Large Enterprises.

2020, Peter, Marc K., Niedermann, André

2020, Rach, Markus, Scott, Russell, Rocha, Álvaro, Reis, José Luís, Peter, Marc K., Bogdanović, Zorica

2020, Griesser, Simone, Zachlod, Cécile, Peter, Marc K., Niedermann, André

2020, Fears, Tiffany, Heuss, Sabina, Miller, Barbara Therese, Peter, Marc K.

2020, Fonseca, Daniel, Reis, José Luís, Teixeira, Sandrina, Peter, Marc K., Rocha, Álvaro, Reis, José Luís, Peter, Marc K., Bogdanović, Zorica

2020, Peter, Marc K., Savoy, Valérie, Schmidt-Purrmann, Dorit

2020, Dalla Vecchia, Martina, Vogel, Tanja, Zachlod, Cécile, Peter, Marc K., Niedermann, André

Social Media Marketing für KMU. Mit einem Überblick der Methoden und dem Social Media Framework im Besonderen: 1. Social Media Strategie. 2. Social Media Organisation, 3. Social Media Plattformen, 4. Social Media Publikation 5. Social Media Monitoring.

2020, Peter, Marc K., Kraft, Corin, Ruf, Alessia, Zahn, Carmen, Nachtwei, Jens, Sureth, Antonia

2020, Peter, Marc K., Savoy, Valérie, Schmidt-Purrmann, Dorit