Market Analysis of a Business Innovation S&B Institution for Career and Life Development Inc.
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Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
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Assignee
Practice partner / Client
S&B Institut für Berufs- und Lebensgestaltung AG, Bülach
Abstract
During the research and elaboration of this paper the following two research questions were defined: How can the Profolio assessment tool be optimized in order to meet the expectations and needs of the target market? And Which marketing strategy can S&B Institution implement, in order to optimally position itself in the health care sector? Market opportunities, risks and strengths and weaknesses of the product should be clarified. The goal of this bachelor thesis is to draw a snapshot of the current situation on the health care sector and formulate recommendations for the S&B Institution.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Marti, N., & Kurth, L. (2024). Market Analysis of a Business Innovation S&B Institution for Career and Life Development Inc. [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49132