Creating a Sales Concept for the Development of Export Markets – Using Austria as an example
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Authors
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Publication date
2024
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Practice partner / Client
Building-integrated photovoltaics manufacturer
Abstract
The largest European solar panel manufacturer's desire to expand internationally led in 2022 to the first results: by appointing two sales managers for the newly created sales region of Germany, an export sales venture has officially launched. Due to the ongoing solar boom in Europe, the question of whether to expand further continued to gain significance for the manufacturer's management. In order to organize further internationalization ventures that take part in a thought-through and sound concept, the solar manufacturer applied at the FHNW for students' support in creating such a concept.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Koch, Y. (2024). Creating a Sales Concept for the Development of Export Markets – Using Austria as an example [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49121