WhatsApp Order-taking for traditional industries
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Authors
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Publication date
2024
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Brugg-Windisch
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Assignee
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McomTech GmbH, Aarau
Abstract
McomTech is a Swiss-based Startup providing mcom, a WhatsApp order-taking platform. McomTech is increasing its efforts and aiming to gain more customers in Europe. While the company started out with a first project in Nigeria, there is a need for a better understanding of the business processes of order-taking as part of the sales process of traditional B2B companies in Europe. However, leveraging WhatsApp is a must with over 83% of Swiss internet users aged 16 to 64 using WhatsApp every month, and using it more more to communicate for business purposes and to place orders.
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English
Created during FHNW affiliation
Yes
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Review
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Citation
Fischer, J. (2024). WhatsApp Order-taking for traditional industries [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/48920