Website Relaunch Enhance company growth by website relaunch
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Basel
Edition
Version
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Assignee
Practice partner / Client
blueboard GmbH, Basel
Abstract
blueboard is a consulting company that focuses on the B2B mobile CRM solution called Pepperi. Apart from a website that has not been updated in the past four years, and some LinkedIn activities, there is no such thing like marketing in place. Today, the annual workload equals about 12 mid-sized projects and leads are mainly contacts coming from Pepperi, which is sufficient to occupy the current workforce. Because blueboard intends to grow in both project workload and employees, a new marketing concept to address the audience's desires is urgently needed in order to increase lead generation and consequently increase occupancy rate. blueboard targets to hire one additional employee in one year.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Witschi, F. (2019). Website Relaunch Enhance company growth by website relaunch [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40578