Preparing SWISS Gate for the Internationalisation into Germany
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Authors
Author (Corporation)
Publication date
2022
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
SWISS Gate AG, Bachenbülach (ZH)
Abstract
SWISS Gate AG is a company located in Bachenbülach ZH. On cbuy.ch, the company's website, they sell Organic Hemp Food and Wellness and Health products with CBD. Next year they are planning to expand into the German market as a first step and the EU market at a later stage. This paper aims to show SWISS Gate the possibilities and to investigate the German market in the field of hemp food and CBD wellness and health. A market analysis, a location for the distribution warehouse and a budget plan for cost estimation are conducted. Further, ways to contact retailers and distributors are explored.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Somasundaram, S., & Wagner, S. (2022). Preparing SWISS Gate for the Internationalisation into Germany [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41769